THE IMPORTANCE OF WATER
All the biggest populations were born and developed all along the rivers and the sea, or upon plateau characterized by heavy rains, it's easy deduct that it's just for a big reason: the presence of the water. Now I'm thinking of the Egyptian or the Babylonian and the Sumerian ... Why water was and is a very important element for the life?
All these important populations had understood that without water wasn't possible to plant a field, to grow up the cattle breeding, it made easier the trade, it was the only one hygienic rule, but above all it was indispensable for human life and for all the other living being. With the passing of time and the scientific discoveries, with the hygienic and sanitary variations, with the increase of the epidemic disease caused by undrinkable water, it's being verified that water MUST be DRINKABLE!
WHEN LUXURY MEETS HEART
Unfortunately, all along not all the humans profit by this important resource.
Every day, 4000 children die for infectious disease transmitted by undrinkable water.
It's for this reason that Giorgio Armani, in collaboration with the Green Cross International, one of the most important indipendent not governmental and no-profit association, has started an important campaign votes for children who can't take advantage of this precious resource.
IT'S TIME FOR ACTION!
The Acqua For Life project started the 1st of March 2011: for each Acqua di Gio or Acqua di Gioia's bottle, the childer and their communities, will receive 100 lt of drinking water per year.
The first works will start in Ghana where the 40% of rural population has no access to drinking water.
The Smart Water Green Schools project is aimed at reaching a complete water depuration in order to reduce the death of people caused by infections.
Moreover Giorgio Armani will support also the UNICEF's Tap Water Project for the second year in United States.
The concrete actions already undertaken are drillings, wells, collecting system of rain water, improvements of populations' resources.
This is the "Acqua for life challenge" an international solidarity champaign which operates throughout the whole world.
NOW IS YOUR TURN!
Buying a bottle of Acqua di Gio or Acqua di Gioia, the buyer will have the possibility to double the donation he made by becoming a founder member on
www.facebook.com/acquaforlife.
Moreover the website
www.acquaforlifechallenge.org is presenting the champaign and will brief us about progresses the champaign is step by step reaching.
I beg you ,eventually, to invite your friends and your families to take part at this wonderful effort that i don't absolutely quit here, infact we will talk again about this topic for a long time, I will make short videos and I will make everything is possible to drag who follows me and spread the voice of children that are fighting for a water drop.
Thank you all.